News Update

Roll-up commerce startup Mensa Brands acquires kidswear brand LilPicks

• ByTejika Bajaj     |    December 14, 2021

Roll-up commerce startup Mensa Brands recently acquired the digital first kidswear brand LilPicks. Mensa Brands is a technology-led ‘House of Brands’ built for the e-commerce industry. The value of the transaction was not revealed by the firms.

Talking about the recent acquisition, the Founder of LilPicks, Riya Gupta said, “Being part of Mensa Brands will help skyrocket LilPicks’ journey. We have set ourselves a target of achieving a 500-crore turnover for LilPicks within the next 4 years, making it a mass premium kids wear brand, while also venturing into some interesting emerging categories.”

Founded in 2017 by Riya Gupta, LilPicks is a digital-first kids apparel brand which offers a range of stylish and affordable kids’ apparel and accessories for a variety of occasions ranging from birthdays to weddings. Owing to its strong value proposition, the apparel brand has successfully expanded its presence in overseas markets such as, Malaysia, Singapore, Nepal and other Asian countries, apart from retailing on leading Indian e-commerce platforms, such as, Flipkart, Myntra, Amazon, Nykaa, FirstCry and Ajio among others. LilPicks is a zero-discount brand, generating sales organically without heavy marketing spends, owing to its quality made-in-India products. So far, it has generated employment for 200 people and served lakhs of customers.

Commenting upon the recent collaboration with the kids’ apparel brand, the Founder and CEO of Mensa Brands, Ananth Narayanan stated, “We are very excited to add LilPicksto our portfolio of breakout brands and work together to propel it to India’s top kids fashion brand. The kids wear segment is emerging with a lot of white spaces, giving us the perfect opportunity to grow the brand with the right product mix and distribution.”

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