Immensitas raises $2.3 million in Pre-Series A round of funding

• ByTejika Bajaj     |    December 3, 2021

Immensitas Private Limited has raised $2.3 million in its pre-series A round of funding led by growx ventures, Artha Venture Fund (AVF) and DSP Investment Managers Pvt Ltd. The round also saw participation from LogX Ventures and Atrium Angels, the ISB alumni sponsored micro VC fund.

The fresh funds would be utilized by the company to strengthen the capabilities of its Marketing automation platform Lemnisk, strengthen and diversify its product offerings as well as concentrate on market expansion.

Expressing his views on the recent investment, the Partner at growx vetures, Sheetal Bahl stated, “We were very impressed with Lemnisk’s data-first strategy to build out their product. This is in stark contrast to the existing marketing technology ecosystem which took a channel-first approach and is now trying to reorganize around data.”

Lemnisk’s Customer Data Platform (CDP) led personalization and real-time marketing automation solution enables enterprises to stitch customer data across disparate data sources and activate them across multiple marketing channels and touchpoints.

Talking about the recent round of funding, the CEO of Lemnisk, Subra Krishnan said, “This new round allows us to continue building on our ambitious vision of offering a platform that not only centralizes customer data but also quickly acts on real-time intelligence. Unlike other players who seek to replace large marketing clouds, our approach is to help customers extract better outcomes from their existing investments.”

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