D2C Home Care startup Clensta raises INR 20 crore in Series A round
- ByTejika Bajaj | December 10, 2021
The direct-to-consumer home and personal care startup Clensta has recently raised INR 20 crore in its series A round of funding led by Hem Angels, part of Hem Securities Ltd. The round also saw participation from Venture Catalyst, Inflection Point Ventures and existing investor N+1 Capital (RBF) among others.
The D2C startup aims to utilize the recently infused capital to scale up the company’s sale, ramp up brand marketing as well as to expand its online and offline presence.
Commenting upon the recent fundraise, the CEO and founder of Clensta, Puneet Gupta said, “We will be focusing on developing innovative and sustainable products, enhancing our relations with customers, marketing and expansion of our footprints across the country. The company aims to use technology to scale the personal-care segment and provide personalised shopping experience to its customers. Keeping in mind the Indian home care market size of USD 6.2 billion, we have adopted an omni-channel strategy to ensure Clensta’s presence in offline as well as online markets. In this light, this funding comes as an affirmation that we continue to lead in the right path.”
Founded in 2016, the IIT Delhi backed startup Clensta is an online platform which offers a wide range of clean home and personal care items. The startup has 30 products in its portfolio. The cleantech startup started its journey with the ‘waterless body bath and shampoo’ which was based on waterless technology.
Expressing his views on the recent round of investment, the co-founder of Inflection Point Ventures, Mitesh Shah said, “The D2C wave is birthing many innovative and disruptive brands and Clensta takes the innovation further with the introduction of waterless tech in their products. Their understanding of the fast-growing D2C segment and a varied range of products in personal care impressed our investors to lead this round.”
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