Myntra launches live shopping- forays into social commerce market
- ByTejika Bajaj | November 25, 2021
The mega e-commerce platform Myntra recently announced its entry into the social commerce market with the launch of three distinct propositions: M-Live (live shopping feature), Myntra Studio to create personalized content and Myntra Fashion Superstar (digital reality show). The recent announcement was a move to cater to the rapidly evolving content consumption patterns and shopping preferences of consumers.
The ecommerce platform intends to churn out 1,000 hours of live content per month for deeper consumer engagement thus contributing to the creator economy.
Myntra said it is looking to transform the way consumers shop by bridging the gap between inspiration and commerce while bringing both under one single platform. Under this charter, it will target fashion and social media savvy young men and women who are looking to have access to the best-in-class fashion advisory and in-demand trends.
Talking about the basic idea behind the introduction of a new aspect, the VP and Business Head, Social Commerce at Myntra, Achint Setia said, “Built for today’s consumers who are gradually progressing from text-based or catalogue-based shopping to influencer-guided interactive experiences, the charter also offers brands an avenue to build salience with a highly engaged fashion-forward customer base, for new launches, collaborations, and showcase hero products along with a host of other benefits.”
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