Facebook’s ‘meta existential’ pivot for survival
- ByStartupStory | November 8, 2021
Facebook is withinside the combat for its life, however it won’t be the regulatory pressure in an effort to kill it. Zuckerberg is leaning closely on “metaverse” as a lifeboat to keep a declining consumer base. He has long regarded that the destiny of Facebook is rooted in owning a major hardware platform.
Facebook’s emblem pivot to “Meta” remaining week week is the 0.33 inning of a multibillion greenback recreation of stability sheet roulette. Let’s see if consumers undertake and make it a reality-all of Meta/Facebook is at stake. As an investor in VR and AR because 2016, I find it encouraging to hear all the talk of “metaverse” on trending enterprise channels today.
Could this in reality be the time for VR? The most valuable companies withinside the world very own the metallic on which their software packages run: Apple and Microsoft have had their fingers withinside the hardware pie for years, or even Google was capin a position to construct a sturdy OS commercial enterprise with Android.
Facebook’s billion-greenback acquisition of Oculus in 2014 greater than confirmed Zuck’s hand, though it’d be any other seven years till the pivot genuinely happened. In the years immediately after the Oculus acquisition, there has been a flurry of funding in VR throughout the industry.
Hardware systems from Google, Microsoft, Sony, HTC, Steam and others were introduced with remarkable fanfare, though those investments were in large part scrapped or defunded some years later, leaving a dearth of VR hardware platform options. This is while Facebook struck. It upped its funding withinside the Oculus/Reality Labs platform, innovating to create high-quality cellular VR hardware devices, began out seeding recreation. builders with capital and voraciously obtained the most engaging video games on their platform. Taking a developer ecosystem approach through acquisition is a long-play funding to remedy the cold- start content problem that all of those VR systems faced.
Zuckerberg began out with gaming, due to the fact it’s the earliest class of high-engagement client exhilaration and growth, consequently turning up the temperature on client comfortability in a headset. Next, Zuck is shifting VR/AR into the business enterprise to force hands-on, 3-D collaboration by remote groups to a distributed staff readied thru the pandemic.
Lucky or good, he is called a prescient strategist. He has displayed an excellent approach in reaction to market actions and timing, now no longer all of which he controlled.
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