100x Entrepreneur Podcast Founders Launch Rs 200 Crore Startup Fund to Support Early-Stage SaaS Startups

• ByStartupStory     |    July 12, 2023

Siddhartha Ahluwalia and Nansi Mishra, the founders of the renowned 100x Entrepreneur Podcast, have introduced a new startup fund aimed at raising Rs 200 crore to invest in early-stage Software-as-a-Service (SaaS) startups, according to VCCircle.

The newly launched fund, named Neon, will focus on backing B2B SaaS startups, assisting them in scaling their businesses beyond $10 million in annual revenue run rate within a span of five years.

In conjunction with the fund’s inception, the dynamic husband-and-wife duo, who initiated the 100x Entrepreneur Podcast in 2018, have rebranded their podcast as Neon.

Their initial $10 million fund, established in 2020, has already made investments in 35 startups, including notable names such as Airmeet, an innovative virtual summit platform; Affable.ai, an influencer management platform; Plum, an employee benefits platform; and ElevateHQ, a sales software provider.

Ahluwalia expressed his enthusiasm for India’s exceptional SaaS founders, stating, “India has some incredible SaaS founders who shine bright even on the global stage… We look forward to being a part of their journeys and working with them on product development, marketing, sales, and talent acquisition.”

The fund has garnered the support of esteemed partners including Blume Founders Fund, Sandeep Singhal of Nexus Venture Partners, Varun Shoor of Kayako, and Paras Chopra of Wingify, among other prominent investors.

Having been a B2B SaaS founder since 2012, Siddhartha Ahluwalia successfully built AddoDoc, a pioneering B2B SaaS solution tailored for pediatricians to digitize their practices. He also co-founded Babygogo, a widely used mother-baby healthcare app. Nansi Mishra, a commerce graduate from Delhi University, previously served as the Marketing Lead for AddoDoc and Babygogo, and has also been associated with Sheroes, a women-centric social networking platform.

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