The Indus Valley secures $1.1M fundraise led by Rukam Capital, DSG Consumer Partners, The Chennai Angels

• ByStartupStory     |    October 25, 2021

Indus Valley, a direct-to-consumer (D2C) healthy cookware startup, has secured a $1.1 million fundraiser led by Rukam Capital, DSG Consumer Partners (DSGCP), The Chennai Angels. The cycle also saw the participation of Lead Angels Network and Calega Family Office Investors Group. The Indus Valley offers 100% natural and non-toxic cookware and offers alternatives to chemically coated products. 

 The company plans to use the injected capital to expand its product portfolio, strengthen its team and expand its geographic reach across the country. 

 Commenting on the investment, Archana Jahagirdar, Managing Partner, Rukam Capital said: “In a country where people are moving towards healthier and more sustainable lifestyles, we believe the Indus Valley is helping this movement with its unique offerings. This industry has incredible potential to explore, and Indus Valley wants to solve people’s problem of having chemical-free cookware. The D2C digitized business model makes health-oriented cookware accessible. At Rukam Capital, we believe that such startups and companies can help people become more aware of their health and well-being, and we can predict a significant increase in demand for non-toxic kitchenware in the coming days. 

 Speaking about the capital injection, Jagadeesh Kumar, Co-Founder and CEO of The Indus Valley, said: “We welcome Rukam Capital and DSG Consumer Partners to join us on our journey to thrive and grow. We have turned the segment on its head by being the main driver in the industry, and since then it has been a fast-growing niche in the kitchenware industry. We realized that customers have become more health-conscious than ever before and are looking for non-chemical products to keep them safe. With these increasing demands in mind, our products are carefully designed to provide the healthiest cookware without the use of chemicals. 

 Founded in 2016 by Jagadeesh Kumar and Madhumitha Udaykumar, The Indus Valley aims to revolutionize the cookware industry in India with its health-friendly offerings. It achieved an annual execution rate of INR 210 million in a capital-efficient manner. All products are made only from natural materials such as cast iron, iron, copper, clay and wood to avoid the use of harmful chemicals, coatings or additives. 

 Since its inception, the company has processed more than two lakh of orders and has a strong digital retail presence in markets such as Amazon and Flipkart, in addition to retailing on its own website. With a current portfolio of over 230 SKUs in its offering, The Indus Valley is continuously expanding its product line with the goal of expanding to 1,000 SKUs over the next 24 months.

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