Scaler Academy plans to invest Rs.100 cr on marketing in 2022
- ByManjeet Singh | October 14, 2021
In 2022, edtech startup Scaler Academy plans to spend $100 crore on marketing after experiencing 4X growth over the past year and a half.
The company has partnered with a variety of creators and influencers, including Alright, Ankur Warikoo, JordIndian, RVCJ, and TVF. In the coming months, curated content IPs will receive significant marketing attention from premier OTT players and YouTube creator networks.
Rahul Karthikeyan, Chief Marketing Officer, Scaler, said, “The pandemic served as a reality check for many who suddenly realized that merely having a university degree or even work experience is no longer a guarantee for securing or retaining their jobs. This has led to a surge in the number of edtech businesses offering thousands of courses and programs promising the allure of knowledge and job security. However, for a niche offering like ours, the challenge is to be seen distinctly in the crowd and be heard above the current cacophony.”
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