Fastrack and Coca-Cola team up to launch a co-branded watch collection
- ByManjeet Singh | October 9, 2021
On Friday, Fastrack announced a partnership with Coca-Cola to create a line of watches targeted at Generation Z.
The launch will be supported by a digital campaign titled “Awesome Together.”
Introducing yet another innovative and unconventional collaboration with a lively brand like Coca-Cola is an exciting moment for our marketing team, Fastrack’s Ajay Maurya said.
As GenZ has been brought together by youth-focused brands over the years, we’re celebrating the burst of optimism with our campaign highlighting #AwesomeTogether.
The company says that Fastrack has created nine watches that are co-branded with Coca-Cola and inspired by its various design elements.
Adding that the new collection features a clean minimal design with quirky elements and pops of colour and starts at $1.895. Fastrack had earlier launched Game of Thrones’ collector’s edition watches, bags and sunglasses.
Follow Startup Story
Related Posts
