CoinDCX appoints Ayushmann Khurrana as brand ambassador
CoinDCX announced on Monday that they will be appointing actor Ayushmann Khurana as the company’s brand ambassador. This announcement closely succeeded Amitabh Bachchan, CoinDCX’s earlier brand ambassador expressed reservations about the deal on the actor’s Tumblr blog.
The Indian government, presently, doesn’t recognise cryptocurrency as a financial product and thus the market cannot be controlled by regulatory bodies like the Securities and Exchange Board of India (SEBI).
CoinDCX aims to launch an information campaign ‘Future Yahi Hai’, with Ayushmann Khurrana as the face of it. The actor will, reportedly, be featured in a humorous yet informative series of ads set to premiere this festive season addressing concerns and apprehensions related to crypto investments.
Ramalingam Subramanian, head of brand, marketing, and communication at CoinDCX commented, “Our focus during this campaign will be to dispel the various myths surrounding crypto-based investing and breaking down the simple steps needed to enable anyone to start their crypto investment journey.”
Furthermore, the actor’s knack for being able to connect with both older and younger generations has been cited as reasons for his onboarding.
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