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Amitabh Bachchan expresses reservations about CoinDCX ad campaign


In a recent Tumblr blogpost, actor Amitabh Bachchan expressed hesitation about his recent appointment as CoinDCX brand ambassador. The actor wrote, “… a withdrawal from an endorsement, a returning of advances and a gesture to be shown because of the sudden withdrawal, by permitting the campaign now on air to go about till the end of the programmed broadcast of the game in question…

…the other being a rapidly growing business of crypto and the endorsement signed, but on the verge of second thoughts, despite SC and RBI permits of operation…albeit in a private capacity…

…but the thought for me was that if things were to go wrong then the target of blame would come on me … so withdraw

… but the generosity of the client to wait till there is formal approval for operations and their will to do it with me .. ONLY .. obliged and humbled …”

Amitabh Bachchan

CoinDCX, however, stated in an interview that Mr. Bachchan continues to be associated with them, and they would announce any developments regarding the manner.

This development comes only days after CoinDCX announced Mr. Bachchan as their brand ambassador, claiming that the campaign will aim at popularising cryptocurrency as an asset class in the country.

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