Roll-up E-commerce startup GlobalBees backs three new D2C brands
- ByTejika Bajaj | January 12, 2022
The roll-up ecommerce startup GlobalBees has recently invested in three new D2C brands including healthy snack company- The Butternut Company, sustainable clothing brand Mush Textile along with sports and fitness equipment brand Strauss.
With this investment, GlobalBees now has 11 D2C brands in its portfolio including brands like The Better Home, Absorbia, Yellow Chimes, Rey Naturals and HealthyHey among others. The unicorn also intends to invest in more than 100 brands across verticals like FMCG, sports, home organisation and lifestyle among others.
While The Butternut Company is a healthy snack startup that offers a variety of no sugar alternatives, plant protein and heart healthy fats suitable for all age groups, Mush is a premium textile brand that provides an exclusive range of bamboo textile products such as bamboo bath sets, bamboo towels and face towels among others. On the other hand, Strauss is a sports and fitness brand which sells equipment in multiple categories including yoga, skating, cricketing, cycling and much more.
Talking about the recent investment, the CEO of GlobalBees, Nitin Agarwal said, “With every company joining our journey, we move closer to the goal of establishing GlobalBees as a diverse house of brands serving millions of customers globally. These brands have a great growth trajectory and come with a deep purpose to build meaningful products across categories that address unique consumer needs. We plan to collaborate closely with the founders to make these brands household names.”
Follow Startup Story
Related Posts
