Wiggles raises $5.5M in pre-Series A round from Anthill Ventures
Pet-care startup Wiggles recently announced that it raised $5.5 million in its pre-Series A round from Anthill Ventures. The round also saw participation from investors like Panthera Peak Ventures, Varun Alagh (Mamaearth), Nikhil Bhandarkar (Ubiquity Capital), Nachikhet Deshpande (L&T Infotech), Siddharth Sikchi (Clean Science and Technology Ltd), and Nitin Chandel, among others.
The startup plans on using the capital raised to fund R&D.
Wiggles founder Anushka Iyer said, “Wiggles has been at the helm of India’s pet care industry. Over the last 3 years, our bond with pets and pet parents has only strengthened and this has given us a deeper insight and understanding into the needs of pets and their parents. Leveraging these learnings and insights, we have been able to introduce products that filled grey spaces and created new categories.”
“Our preventive care approach and focus on healthcare has successfully positioned the brand as a trusted partner of choice for pet parents especially loved by Gen Z and millennials. With the new infusion of funds, we will continue to invest in research and dial-up our offerings that will further add value to the pet care ecosystem. Our ultimate goal is to ensure that pets live longer and healthier lives and we can be their #PartnersInPethood right from puppyhood to seniority. We are excited to welcome Anthill Ventures, Panthera Peak Ventures and other new investors in this journey,” Iyer added.
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