Funding Alert

Instoried raises $8M in funding from Pritt Investment Partners, 9Unicorns


Instoried recently announced that it raised $8 million in a funding round from Pritt Investment Partners and 9Unicorns. The round also saw participation from investors like Mumbai Angels, Venture Catalysts Angel Fund, and SOSV.

The startup plans on using the capital raised to improve its technology, expand geographically, and acquire talent.

Instoried founder and CEO Sharmin Ali said, “With all brands selling online and the world going virtual, we were able to identify a huge opportunity in this adversity (pandemic time) and have grown 50X in the last one year. We are now looking at scaling operations in the US. This fundraise will help us go to market, build a strong team in the US and add more product offerings to our existing portfolio.”

Instoried

The AI-powered startup tracks content performance prior to publishing. 

Commenting on the investment,  Pritt Investment Partners Director of People, Standards, and Results Scott Tripp said, “Pritt Investment Partners has been focused intently on investing in companies that have a strong product, management team, market in which to grow, and a solid plan for growth and favourable returns in the future. We believe we have found this in Instoried and Sharmin Ali.”

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