Indian Olympic stars dominated TV ads during Tokyo Olympics 2020: BARC
- ByAyushi Ray | September 4, 2021
According to BARC, Indian Olympic stars dominated TV ads during Tokyo Olympics 2020. Among the advertisements that featured during the 2020 games, around 31 percent ads featured Indian Olympic stars. Out of the 31 percent ads, 69 percent ads featured female Olympians. Among the most visible Olympians in TV ads during the 2020 games, shooter Manu Bhaker ranked first, followed by shutler PV Sindhu, and wrestler Yogeshwar Dutt. Other Olympic stars that had strong visibility include wrestler Bajrang Punia, archer Deepika Kumari, fencer Bhavani Devi, boxer Mary Kom, table tennis player Manika Batra, hockey player Rani Rampal.
Along with data around TV ads, BARC also pointed out some viewership numbers for the games featuring Indian athletes. While the Indian men’s hockey team won a medal (bronze) at the 2020 games, it was the Indian women’s hockey match that saw more traction amid viewers in India. Indian women’s hockey match against Great Britain recorded 311.3 million viewing minutes. Indian women’s hockey team had lost 3-4 to Great Britain in a hard-fought bronze play-off. The opening week of the Tokyo Olympics had clocked 6.9 million viewers and 5.8 billion viewing minutes. The top five regions that contributed to Olympics 2020 viewership included Assam/North East with an overall share of 27.7 percent, followed by a distant second Maharashtra/Goa with 11.5 percent share.
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