India Tops the Market In Downloads Of Social Media Apps In H1 2021
- ByStartupStory | September 11, 2021
India tops the world in the number of downloads of social media apps in the primary half of 202, states App Annie, a worldwide supplier of cellular information and analytics, in its report, titled, ‘The Evolution of Social Media Apps’,
As per the report, Asia was the largest region for downloads of social apps in H1 2021 at 60% of the market. India is the top market by a factor of 5x, followed by the US, Indonesia, Brazil, and China. Time spent on social apps in India has boomed over the last three and a half years and the country ranks second after China. However, the gap between India and China has shrunk from 115% in 2018 to 7% in H1 2021.
The App Annie report revealed that customers have shifted to video-first social expertise that favours content material creators.
While Facebook and WhatsApp have been nonetheless among the many most downloaded apps globally in H12021, video-first gamers, notably those with short-form movies and dwell streaming, have risen dramatically up the rankings.
TikTok holds the No. 1 spot by downloads, whereas Snapchat and MX TakaTak have moved into the highest 10. The report revealed that Snapchat downloads in India have been up 190% year-on-year for the 12 months ending June.
Social media apps are a worldwide craze with 74 billion of them downloaded to date, following the report. Of these, 4.7 billion have been downloaded in the primary half of these 12 months alone, proving that social apps are still in high demand.
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