Gupshup makes its second acquisition in 2022 with AI startup Active. Ai

• ByStartupStory     |    April 5, 2022

Active.Ai, a conversational AI platform utilized by banks and fintech organizations, has been acquired by Gupshup. Gupshup’s customer experience (CX) solutions for BFSI customers have been strengthened as a result of the purchase.

Active.ai was founded in 2016 by Ravi Shankar, Shankar Narayanan, and Parikshit Paspulati, with funding from Kalaari Capital, Chiratae Ventures, InnoCells, Vertex Ventures, Creditease Holdings, Kstart, and Dream Incubator.

Active.Ai, based in Singapore, provides a Conversational Banking as a Service (CBaaS) platform to BFSI customers in 43 countries, allowing them to communicate with millions of consumers every month. With 95 percent accuracy, Active.Ai has facilitated more than 300 million user interactions via voice, video, and text, processed over 30 million service requests and answered more than 50 million inquiries.

The Royal Credit Union and CommFirst Federal Credit Union in the United States, as well as Axis Bank, Kotak Mahindra Bank, Tata Capital, IndusInd Bank, and HDFC Securities Ltd in India, are among Active customers. Ai’s AWS, Microsoft, Infosys (Finacle), TCS, Finastra, EY, PwC, and Accenture are among the companies with which the company has formed agreements.

This is Gupshup’s second purchase in the year 2022. It bought cloud telephony business Knowlarity Communications in February, which is backed by investors like Sequoia Capital and Mayfield. Gupshup acquired Dotgo, a rich communications services (RCS) firm based in New Jersey, in September of last year.

Gupshup provides digital commerce firms with conversational messaging across channels in its current form. On the customer side, the conversational journey includes elements such as product discovery, payment, delivery tracking, feedback, and support.

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