Foodtech startup Ai Palatte raises $4.4M from pi Ventures

• ByAyushi Ray     |    August 25, 2021

Foodtech startup Ai Palatte raises $4.4M from pi Ventures, Hyderabad-based Anthill Ventures and existing investors, including Silicon Valley-based investment firm AgFunder also participated in this funding round. The funding will be used by the startup to develop its platform and expand its consumer base globally. Speaking on the development, Somsubhra GanChoudhuri, CEO and Co-founder, Ai Palette, said, “Demand for Ai Palette’s solution grew through the pandemic, and this demand is only going to continue as the consumer goods sector accelerates digital transformation and AI adoption. From day one, we designed our technology to be relevant globally, and this puts us in a strong position to revolutionise the CPG product development space, where AI can create a $53 billion impact.”

Ai Palette was founded in 2018 by Somshubra and Himanshu Upreti,this food tech startup helps FMCG companies predict trends and understand why some of their products might not be working. At present, the startup claims to work with a few companies, including Kellogs, Danone, Kellogg’s, Cargill, and Dole. It plans to onboard at least 10-20 companies in the coming months. The platform supports 15 languages and serves a user base across 13 countries. It also wants to expand to the UK and Switzerland and increase penetration in existing markets, including China and Japan.

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