Digital brands’ aggregator GlobalBees acquires The Better Home, a sustainable home care company
- ByStartupStory | August 31, 2021
Digital brands’ aggregator GlobalBees acquires The Better Home, a sustainable home care company. The Nitin Agarwal-led firm acquired 100 percent stake in the Bengaluru-based firm, entering the home care market. The Better Home, which was founded in February 2020, offers natural ingredient-based home cleaning products. So far, the direct-to-consumer firm has been selling through online marketplace including Amazon and their own website, across more than 600 cities to over 70,000 customers. With this acquisition, GlobalBees will scale this brand even further through marketing and product development, among other steps. The Better Home’s 15-member team will join GlobalBees to continue the business.
“People, purpose, passion, and product define today’s brands and govern customer preference. The Better Home demonstrated the right mix of these, along with remarkable achievements. We, at GlobalBees, are excited to announce The Better Home as our first acquisition, and are committed to catapult it into an international brand,” said Nitin Agarwal, CEO of GlobalBees.
Following in the footsteps of US-based startup Thrasio, which acquires brands and provides them better economies of scale, many Indian entrepreneurs have been entering this space.
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