D2C Fashion Brand Bewakoof Raises Funding Rs 60 Cr In Latest Round Led By InvestCorp

• BySheetal Sidhu     |    August 25, 2021

D2C fashion brand Bewakoof Wednesday said it raised Rs 60 crore in its latest round led by InvestCorp. IvyCap Ventures and Spring Marketing Capital also participated in the round. So far, the startup has raised Rs 170 crore, including this round. Launched in 2012 by Prabhkiran Singh, Bewakoof is a fashion brand built on social media, with content marketing being a key growth strategy. It is planning to accelerate its growth trajectory by investing in marketing, branding, technology, and talent acquisition.
The startup is popular for its offerings in the casual wear category and has recently launched Indo-fusion ethnic and sleepwear along with a range of collaborations with Marvel, DC Comics, Looney Tunes, Star Wars, F.R.I.E.N.D.S, and Disney.The D2C fashion brand is planning to launch activewear and innerwear, besides scaling up its newly launched beauty brand Cosmos.

Prabhkiran Singh, Founder and CEO, Bewakoof, said, “Bewakoof has emerged as the largest D2C fashion brand in India. This growth has come on the back of rolling out new categories, exclusive fashion range with brands like Coca Cola. With the new fund raise, we are gearing to take the brand to an unexplored new customer base, which will be enabled through mass media like TV and print campaigns.”

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