Consuma Raises $1.3 Million to Redefine Consumer Insights with AI-Driven Behavioural Intelligence
- ByStartupStory | October 15, 2025
Backed by Equirus InnovateX Fund and prominent angel investors, Consuma aims to replace traditional surveys with real-time, AI-powered consumer analytics to help brands make smarter decisions.
In a major boost to India’s fast-growing AI and analytics ecosystem, Consuma, an emerging deep-tech startup, has raised $1.3 million (₹11 crore) in a seed funding round led by Equirus InnovateX Fund, with participation from prominent angel investors including Abhishek Goyal, Mekin Maheshwari, Bhavik Dholakia, Harsh Shah, Arnav Kumar, Shiv Kapoor, and Biswa Kalyan Rath.
Founded in 2021 by Abhilash Madabhushi, Consuma is on a mission to modernize how brands understand their consumers. The company uses artificial intelligence and machine learning to generate real-time consumer insights by analysing digital behaviour data — moving beyond outdated and static survey-based research models.
Transforming Consumer Research with AI
Traditional consumer surveys often provide delayed, narrow, and sometimes biased results. Consuma’s platform seeks to eliminate these challenges by tracking and interpreting vast streams of online behavioural signals — from web patterns and browsing activity to social media engagement — and converting them into actionable insights.
This AI-driven approach allows brands to gain a more authentic, dynamic, and data-backed understanding of consumer sentiment and market trends. The company has already onboarded over 35 global brands, including Godrej and Britannia, using its analytics to guide product, marketing, and sales strategies.
Fueling Growth and Global Expansion
With the fresh infusion of capital, Consuma plans to enhance its AI models, expand its data intelligence capabilities, and scale operations across international markets, particularly in Southeast Asia. The funds will also support team expansion and customer acquisition efforts as the company deepens its partnerships with large consumer brands.
“Our vision is to make consumer understanding as fast and dynamic as the consumers themselves,” said Abhilash Madabhushi, Founder of Consuma. “With AI, brands no longer have to wait weeks for research reports — they can get behavioural insights in near real-time.”
Investor Confidence in a Changing Landscape
The participation of Equirus InnovateX Fund and well-known angel investors underscores growing confidence in India’s AI-driven analytics space. As companies worldwide pivot toward data-first strategies, the demand for continuous, scalable, and privacy-conscious insights is set to skyrocket.
By bridging the gap between digital data and human behaviour, Consuma positions itself at the intersection of AI innovation and consumer intelligence, an area poised for massive transformation in the coming decade.
The Road Ahead
As the company accelerates growth, its biggest opportunities lie in global expansion, AI innovation, and enterprise adoption. However, challenges remain — from ensuring data privacy compliance to maintaining accuracy in behavioural interpretation.
If successfully executed, Consuma could emerge as one of the leading players shaping the future of consumer research, turning traditional market surveys into relics of the past.
Closing Line
With its AI-first approach and strong investor backing, Consuma is not just building a product — it’s building the future of how brands listen, learn, and lead.
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