Cloud Kitchen Startup CureFoods announces merger with Maverix
- ByTejika Bajaj | January 28, 2022
The cloud kitchen giant Curefoods has recently announced that it has entered into a merger deal with a Mumbai based food tech platform Maverix which is backed by players like Accel Partners and Swiggy. The financials of the deal remain undisclosed by the parties.
“At Curefoods we are on an ambitious path to build the strongest food brands in the market with a digital-first strategy. Maverix is one such company with significant experience and market know-how and has also created stellar food brands that are recognised and loved in key markets. Together, we now have the largest manufacturing capability in the fresh food space. We are confident that our combined growth and stronger-than-ever platform will benefit our consumers on their quest for the best food options in India,” said Ankit Nagori, Founder, Curefoods.
With the recent merger, Maverix will be able to enhance its manufacturing capabilities along with marking its strong presence in the market. Furthermore, following this deal, Curefoods would emerge as the second largest cloud kitchen player in India in terms of its footprint. The manufacturing capabilities of the cloud kitchen would also become one of largest in the fresh food space.
Talking about the recent merger and the road ahead for both the startups, the founder and Director of Maverix, Shripad Nadakarni said, “This game-changing merger comes at a time when the Indian cloud kitchen ecosystem is thriving and presents numerous opportunities for growth and scale. We believe that Curefoods’ digital brand creation expertise, tech prowess, and strong market penetration along with our supply chain expertise, efficient kitchen operations and experience in creating top food brands make for the right synergy.”
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