Broadcast association with IPL 2022 announced by Vedantu
- ByStartupStory | March 25, 2022
Vedantu, an Indian edtech giant announced that with their ads set to be aired on multiple Star Sports television properties, as well as Asianet Plus, it will be a key broadcast partner for Tata IPL 2022.
Vedantu will be a part of this year’s Indian Premier League (IPL) experience, especially targeting users watching the tournament with ads in regional language, with this partnership.
Vedantu, is aiming to reach audiences in Hindi, Tamil, Telugu, Kannada, Malayalam, and Bangla and also claims to cater to 35 million users in 50+ countries.
Nikhil Rungta, Chief Growth Officer at Vedantu, said in a statement that when it comes to cricket, they will have full attention and a less cluttered space in order to reach out to their audience.
The company would be the official sponsor of the FIFA World Cup 2022 to be held in Qatar later this year — becoming the first Indian sponsor of one of the largest sports tournaments in the world has been announced earlier today by Vedantu’s competitor and edtech decacorn BYJU’S. Singaporean cryptocurrency exchange Crypto.com and Chinese dairy firm Mengniu are included as other sponsors of the tournament.
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