Brand BlissClub Raises Funding $2.25M Led By Elevation Capital

• ByStartupStory     |    May 20, 2021

Women’s activewear brand BlissClub raises $2.25M in seed funding led by Elevation Capital. The round also saw participation from Neeraj Arora, ex CBO, WhatsApp; Kunal Shah, Founder, CRED; Rahul Mehta, Managing Partner, DST; Pam Lee, Ex-Lululemon Executive; Ashish Goel, Founder, Urban Ladder; Chakradhar Gade, Founder, Country Delight; and Good Capital.

BlissClub raises funding and will use the fresh funds towards strengthening and growing the team, product development and marketing.

“I always struggled to find good quality activewear in India – uncomfortable plastic like material, poor sizing and impractical designs. Ankle length leggings were always churidar bottoms for me, sized to the height of western women. Most activewear brands in the country are largely focussed towards men, leaving very limited options designed specifically for the Indian women. From low-quality material to poor sizing and inappropriate designs, we referring to Indian women had to make do with whatever we could find. Not anymore.” Minu Margeret, Founder, BlissClub said regarding BlissClub raises funding.

She added that BlissClub was a community before they launched the product.

Commenting on the BlissClub raises funding, Chirag Chadha, Associate Vice President, Elevation Capital, said “Activewear has found massive adoption across the globe over the last two decades. Today, it has captured morthan 20 percent of the total apparel sales. In India, however, activewear has less than three market shares. Further, the size of women’s activewear is 4-5X lower than men’s activewear today. Given the varied body types, weather conditions and individual sensibilities and preferences in India versus the west, Minu has identified a big product gap in the space.”

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