Actor Malaika Arora announces Malaika Arora Ventures; eyes overall wellness sector
- ByAyushi Ray | September 2, 2021
Actor Malaika Arora announces Malaika Arora Ventures; eyes overall wellness sector. The venture aims to establish itself as one of the major players in the “comprehensive wellness” sector, Malaika said in a press statement. Previously, the actor had partnered with ecommerce brand Label Life as its fashion editor. She has backed wellness brand SARVA Yoga. More recently, she launched her delivery-only service Nude Bowl with food tech startup Rebel Food. With Malaika Arora Ventures, the actor hopes to make prudent investments in the coming year. The venture is eyeing opportunities for the long term growth of the brands it would invest in and developing them into Rs 100 crore+ brands.
“We are already in talks with more brands to expand ourselves into the overall well-being segment, including beauty and health. I personally believe in the comprehensive well-being of our body. The idea is to promote good health inside out, and we have barely scratched the surface as of now,” she said. In 2017, Deepika Padukone launched KA Enterprises — headed by former investment banker Nitin Kanchan — and invested across sectors, including spacetech startup Bellatrix Aerospace, EV mobility startup BluSmart, and learning and community platform FrontRow, among others.
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