JM Financial Private Equity Invests Rs 45 Cr in Clear Premium Water
- ByStartupStory | March 14, 2024
JM Financial Private Equity has injected Rs 45 crore into Clear Premium Water, a bottled water brand, marking its fifth investment from Fund III. Clear Premium Water announced the funding in a press release, stating that the investment will support brand-building efforts and enhance existing capacities and distribution networks.
Founded by Nayan Shah, Clear Premium Water has gained prominence in the HoReCa segment and is expanding its presence in the retail market across India. With a pan-India footprint, the company strategically broadens its distribution channels nationwide.
According to Clear Premium Water, the investment will fortify its position in the market and facilitate its expansion plans. The company aims to strengthen its distribution network and increase market penetration.
In a strategic move, Clear Premium Water acquired a 51% majority stake in Pune-based Kelzai Secrets Pvt Ltd in December, expanding its product portfolio to include volcanic water in PET and glass bottles.
Additionally, the firm introduced its natural mineral water brand NubyClear (NU) in India last year, further diversifying its product offerings.
Nayan Shah, the founder of Clear Premium Water, expressed enthusiasm about the investment, stating, “The proceeds from JM Financial Private Equity will bolster our brand-building initiatives and help us expand our distribution network across the country.”
This investment marks the fifth venture supported by JM Financial Private Equity’s Fund III, which has previously backed notable companies like PharmEasy, BigHaat Agro, and Silverpush.
A spokesperson for JM Financial Private Equity highlighted the significance of the investment, affirming, “We believe in the growth potential of Clear Premium Water and are confident that our support will contribute to its continued success in the market.”
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