Mahu Tasty Foods, Yuvraj Singh, and Planify Unveil PashuPalak: India’s First Integrated Animal Township
- ByStartupStory | March 5, 2024
Cricket icon Yuvraj Singh has joined forces with Mahu Tasty Foods Pvt Ltd and financial services company Planify to unveil PashuPalak, India’s first integrated animal township. With an impressive investment of Rs 250 crore, this ambitious project is set to sprawl across 100 acres near the Delhi-NCR region, redefining benchmarks in dairy farming.
Strategically partnered with Planify, founded by Abhishek Rao and Sanchit Tyagi, PashuPalak receives crucial financial support and strategic advice, making the dream of an advanced animal ecosystem a reality.
The state-of-the-art facility not only serves as a sanctuary for over 20,000 animals but also promises significant economic growth for dairy farmers. PashuPalak aims to empower 4,000 dairy farmers, facilitating their transition into entrepreneurship by establishing dairy farm businesses within the township.
Abhishek Rao, Founder and CEO of Mahu Tasty Foods, emphasizes the project’s commitment to recognizing, rewarding, and realizing the full potential of farmers. He states, “Our goal is to foster a sustainable and prosperous dairy farming ecosystem, where farmers are equipped with the necessary tools, knowledge, and resources to thrive.”
The township’s objectives include producing the highest quality milk and ensuring transparency to consumers through stringent standards of hygiene and safety for animals’ health. A centralized healthcare facility will monitor cattle health regularly, improving milk quality. PashuPalak also pioneers environmental sustainability by providing participating farmers with carbon credits.
Abhishek Rao adds, “Through this township project, we are committed to transforming the dairy industry, ensuring the highest standards of safety, hygiene, and health for cattle, and contributing to the socio-economic development of our community along with providing the best quality milk to consumers.”
Ishima Singla, Founder of Planify, echoes this commitment, stating, “We believe that the dairy farmer community needs our support to transform their working process to ensure quality dairy products for end consumers and raise their income levels. Therefore, we together launched PashuPalak’s first integrated animal township. We hope that our efforts, in the form of the unique cattle township, will have a significant impact in improving the quality of dairy products and spark another white revolution in the country.”
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