Ecommerce

Flipkart’s Clever Ad Wins Hearts: ‘Har Ad Me Jo Dikhta Hai, Vo Flipkart Pe Milta Hai!’

• ByStartupStory     |    July 21, 2023

Ad hoardings are a common sight on streets, but it takes something truly exceptional to stand out from the crowd and catch everyone’s attention. Flipkart, the e-commerce giant, managed to achieve just that with a brilliant marketing move that has left Twitter abuzz with discussions.

In a picture shared on Twitter by Pranav Mailarpawar, multiple company advertisements are seen lined up one after the other. Among them, Flipkart’s hoarding shines brightly, stealing the show with a clever and quirky message. The hoarding stands amidst those of well-known brands like Samsung, Asus, Puma, and Sony. However, it was Flipkart’s simple yet impactful message that instantly captivated viewers: “There are 7 ads around us. Har ad me jo dikhta hai, vo Flipkart pe milta hai (Whatever you see in every ad is available on Flipkart).” This clever messaging was a masterstroke by the e-commerce company to grab attention and stand out.

The power of Flipkart’s marketing move was evident as the picture went viral, sparking enthusiastic reactions from Twitter users. Some hailed it as “amazing” and praised the copywriting, while others applauded it as the “best use of Ambush Marketing,” a technique where a brand boldly targets a competitor or seizes their exposure without concealing their intentions.

However, not all reactions were complimentary, and a few users took a humorous dig at Flipkart. Despite the mixed responses, there is no denying that Flipkart’s hoarding achieved its purpose of making a lasting impression on the audience.

This viral success serves as a testament to the effectiveness of creative and impactful marketing strategies, where even a simple message can have a significant impact. Flipkart’s marketing genius has set a new standard, leaving a mark on viewers and inspiring businesses to think outside the box when it comes to advertising.

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