News Update

Vi and Truecaller Collaborate to Enhance Trust and Safety in Customer Communication

• ByStartupStory     |    July 14, 2023

Vi, a prominent telecom service provider in India, has teamed up with Truecaller, the leading global communications platform, to prioritize trust, safety, and reliability in customer communication.

Amid the escalating instances of customer service fraud, ensuring secure and verified communication has become essential for customer-centric businesses.

Under this partnership, Truecaller’s Verified Business Caller ID solution empowers Vi’s customer service and sales team to deliver an enhanced and secure customer communication experience. Vi customers can easily identify legitimate calls from Vi through Truecaller’s dependable call indicators, including the green caller ID, tamper-proof brand name and logo, verified business badge, category tag, and call reason.

Priyam Bose, Global Head of GTM at Truecaller said, “Truecaller is committed to empowering businesses by enhancing customer communication and verification, which is particularly critical in the fast-paced, customer-centric telecom sector. Our Verified Business solution has become integral to the industry’s effort to build a more secure and trusted communication environment. Our collaboration with Vi marks a significant step in this direction, helping one of the telecom industry’s giants to strengthen customer interactions and reinforce trust in its services”.

Ashish Sharma, EVP – Customer Service at Vi, said, “We understand that customers dislike unwarranted calls and feel safe communicating via verified customer care channels only. We are happy to partner with Truecaller – one of the most trusted caller ID service providers, to offer more secure and verified communication to our customers. We continue to stay committed to deliver top-notch customer support experience, enhance calling efficiency, and deliver timely services to our users.”

Truecaller’s Verified Business Solution enhances business calls by providing brand identity and context, thereby fostering reliable customer communication. To date, over 2000+ active businesses in India and other significant global markets have benefited from the Verified Business Caller ID and other advanced communication capabilities. In addition to reducing call-related fraud and scams, the solution improves business call efficiency and enhances safety in business communications.

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