Virat Kohli named Luxor’s brand ambassador
- ByStartupStory | March 18, 2023
Luxor, the Indian stationery brand, has partnered with Germany’s Schneider Pen to launch a premium line of creative writing tools in India.
As part of this collaboration, Indian cricketing icon Virat Kohli has been named as the brand ambassador for Luxor. The partnership aims to increase the appeal of the stationery brand, particularly among the youth demographic, and establish Luxor as a top-performing writing instrument brand in India.
The collaboration between Luxor and Schneider Pen is anticipated to enhance the stationery brand’s appeal to the public, especially among the younger generation, and strengthen its position as a leading provider of top-performing writing tools in India.
Established in 1963, Luxor International Private Limited is a prominent Indian stationery manufacturer that produces a wide range of writing instruments under its brand name, including popular products like Pilot, Parker, and Waterman. The company is headquartered in Noida, India.
Pooja Jain Gupta, Managing Director of Luxor Writing Instruments Pvt. Ltd, expressed her delight in partnering with Schneider Pens for their upcoming product range. “This partnership is a significant step towards their goal of bringing world-class products to Indian consumers. They aim to create superior writing instruments for the Indian market together. Gupta also highlighted their shared commitment to performance and excellence, as evidenced by their association with cricket legend Virat Kohli as Luxor’s new brand ambassador. Additionally, they aspire to inspire the youth to express themselves through writing and create a positive impact in the world”.
Virat Kohli, Luxor’s newly appointed brand ambassador, expressed his enthusiasm for being a part of the stationery brand and launching their new line of writing instruments. “He stated that he has been using Luxor products for a long time and is pleased to see that the brand remains at the forefront of the industry. Kohli praised the Luxor-Schneider range for its exceptional writing performance, which is a result of the best of German engineering”.
Follow Startup Story
Related Posts
