OYO announces a collaboration with Adventure Women India to encourage solo female travel in India
- ByStartupStory | November 10, 2022
Oyo, a hospitality technology platform announced, on Thursday, their establishment of a long-term strategic relationship with Adventure Women India, a travel organization that promotes women to be active and adventurous. Adventure Women India represents travel industry participants such as tour operators and hotels and allows its members to select their travel providers from a pool of reputable and secure suppliers. As per OYO’s information, being a part of the engagement, group members will be provided several perks as well as the ease of choosing from a network of secure, clean, and economical hotels.
“Women traveling solo has been a trend across the world for years and we want to support this by doing our bit as more and more women in India choose to travel solo. We are excited to partner with Adventure Women India and support them in their inspiring mission,” OYO Chief Growth Officer Kavikrut said. According to the OYO Travelopedia Report 2022, the majority of customers intend to take a solo trip this year as part of their 2022 bucket list. The idea of women traveling alone has gained traction in the recent decade. According to a survey by the Ministry of Statistics and Programme Implementation, female travelers accounted for more than half of all single-member overnight domestic journeys completed in India between 2014 and 2015. Adventure Women India co-founder Minal Mathur said, “Our community provides a secure ecosystem of peers, influencers, and experts for its members to engage freely, allowing them to interact without fear of being judged. We are excited at this new beginning with OYO, which will go a long way towards meeting the diverse requirements of our members”.Before the pandemic-induced constraints damaged the lodging industry, OYO’s booking data indicates a similar pattern. Bookings made by women increased by 63% in 2019 compared to 2018.
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