Homa raises additional $100 million for its data-driven mobile gaming tools
- ByStartupStory | October 12, 2022
Homa, a French firm, has secured a $100 million Series B round of funding. The headline and Quadrille Capital are in the lead at this point. Homa collaborates with independent mobile game developers to ensure that their titles are flawlessly optimised for success on the App Store and Google Play.
In other words, Homa creates tools that aid outside developers in creating games. The reason for this is that whether you develop a board game, casual game, or hypercasual game with a tiny dev team, it has been exceedingly difficult to stand apart.
Northzone, Fabric Ventures, Bpifrance, Eurazeo, and Singular are other Series B investors in addition to Northzone. Homa is one of the businesses that has transformed the creation of mobile games into a scientific, data-driven process with Voodoo.
Thanks to integrated analytics tools, Homa’s software development kit (SDK) enables you to track a variety of KPIs. If you wish to increase session lengths and retention after one day, seven days, or 28 days, it can be crucial. Homa encourages large-scale A/B testing to maximise user engagement.
Then Homa assists you in monetizing with advertisements. You may track monetization KPIs with the help of the SDK, such as the cost per install in comparison to the eCPM. Homa will be able to execute predictable advertising campaigns in this fashion, expanding a game’s user base and ultimately increasing income.
The business’ analytics are astounding. Homa has released 80 games since 2018 and received one billion downloads. The company has now hired 160 workers and has raised a total of $165 million.
Homa’s next goal is to investigate web3 and the world of NFTs. It has begun working with Sorare, and it has big hopes for its library of games in the future.
The business hopes to create a Homa-like metaverse of interconnected games with virtual landscapes and characters that belong to both developers and gamers. Homa appears to be on the right track with its game publishing tools, and it now has additional money to invest in enhancing its software stack even if that strategy doesn’t work out.
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