Funding Alert
D2C startup Beco raises $3 million in Series A round led by Rukum Capital
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ByStartupStory | September 12, 2022
Mumbai- based sustainable home and personal care brand, Beco, has raised a funding of $3 million in a Series A round on Sept 12, 2022, headed by Rukum Capital, Priyavrata Mafatlal, Better Capital, Prashant Pittie, and Titan Capital.
The other investors who participated were – Bimal Parekh, Sweta Amrish Rau, Arjun Purkayastha, Harish Narayanan, Rehan Shaikh, Shantanu Deshpande, Kolte-Patil Family Ventures, Gaurav Arora, Avinash Badaia, and Exceed Entertainment.
To accelerate expansion, the business will use the cash for R&D (product innovation, development in sustainability), marketing, supply chain activities, and talent acquisition across verticals.
Beco, is an eco-friendly initiative started in 2019 by Aditya Ruia, Akshay Varma, and Anuj Ruia, that intends to make sustainable living more comfortable for Indian customers by delivering simply accessible and cheap items.
The business plans to grow into 10,000 offline retail outlets throughout India, as well as add a new set of cleaning goods and an entirely new personal hygiene care category, which will comprise a multipurpose spray, bathroom cleaner, and laundry detergent sheets. In the era where pollution and climate change are globally threatening issues, startups like Beco are our hope for a better, and cleaner environment. Its sustainable approach is truly worth appreciating.
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Clean-label food brand Anveshan has raised Rs 150 crore (nearly $16 million) in a Series B funding round led by Vertex Ventures Southeast Asia & India. The round also saw participation from International Finance Corporation (IFC), Swiggy co-founder Sri Harsha Majety, and existing investors including Wipro Consumer Care Ventures, Titan Capital Winners Fund, Force Ventures, and boAt co-founders Aman Gupta and Sameer Mehta. Entrackr had exclusively reported the development last week. According to Entrackr’s estimates, the funding valued the company at over $90 million. The fresh capital will be used to strengthen manufacturing capabilities, accelerate product development, expand offline distribution, and deepen its digital presence. The company also plans to invest in sourcing infrastructure, procurement systems, quality assurance, and testing capabilities while expanding partnerships with micro entrepreneurs and traditional producers. Founded in 2020 by Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, Anveshan sells minimally processed food products including A2 bilona ghee, cold-pressed oils, raw honey, atta, and other traditional nutrition-focused products. The startup operates through a network of rural producers and micro entrepreneurs across the country. Anveshan claims to be operating at an annual revenue run rate of Rs 280-300 crore and is targeting Rs 1,000 crore in revenue over the next 24-30 months. The company plans to expand its atta portfolio, strengthen its owned digital channels, scale offline distribution, and continue investing in product innovation. For the fiscal year ended March 2025, Anveshan reported a 64.6% increase in operating revenue to Rs 77.08 crore from Rs 46.84 crore in FY24. Its losses widened to Rs 11.88 crore in FY25 from Rs 5.74 crore in the previous fiscal year....
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