News Update
Myntra EORS Sees 1.2M Customers, 4M Purchases On Day One
-
ByStartupStory | July 6, 2021
Myntra’s EORS (End of Reason Sale) witnessed over 1.2 million customers coming onto the fashion and lifestyle accessories marketplace and purchased more than four million products. The 14th edition of Myntra’s EORS saw its first-day transactions grow more than 200 percent over business as usual, where 53 percent of the customers were from Tier II and III cities and beyond. Among the Tier II and III cities, Mysore and Mangalore from the south, Bhubaneswar and Cuttack from the east, Shillong and Guwahati from the northeast, Bhopal and Nagpur from central India, Ludhiana and Bhatinda from the north, and Nasik and Udaipur from the west zone contributed to this edition of EORS.”A majority of the shopping was done in the categories of men’s casual wear, women’s western wear, and personal care, among others,” Myntra said, In a statement.
Further,Amar Nagaram, CEO, Myntra, said, “With the largest opening day ever, this EORS is a testimony to how customers continue to place their trust in Myntra and see value in our offerings as it serves as the harbinger of revival for the fashion ecosystem. It is extremely encouraging to witness such enthusiasm among shoppers.”
Myntra also saw new app installations at over one million. Myntra expects ethnic wear, kidswear, beauty and personal care, and casual wear to contribute to over 50 percent of the overall demand for this EORS, with other important categories being, western wear, footwear, sports, and accessories.
Also Read
-
-
Clean-label food brand Anveshan has raised Rs 150 crore (nearly $16 million) in a Series B funding round led by Vertex Ventures Southeast Asia & India. The round also saw participation from International Finance Corporation (IFC), Swiggy co-founder Sri Harsha Majety, and existing investors including Wipro Consumer Care Ventures, Titan Capital Winners Fund, Force Ventures, and boAt co-founders Aman Gupta and Sameer Mehta. Entrackr had exclusively reported the development last week. According to Entrackr’s estimates, the funding valued the company at over $90 million. The fresh capital will be used to strengthen manufacturing capabilities, accelerate product development, expand offline distribution, and deepen its digital presence. The company also plans to invest in sourcing infrastructure, procurement systems, quality assurance, and testing capabilities while expanding partnerships with micro entrepreneurs and traditional producers. Founded in 2020 by Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, Anveshan sells minimally processed food products including A2 bilona ghee, cold-pressed oils, raw honey, atta, and other traditional nutrition-focused products. The startup operates through a network of rural producers and micro entrepreneurs across the country. Anveshan claims to be operating at an annual revenue run rate of Rs 280-300 crore and is targeting Rs 1,000 crore in revenue over the next 24-30 months. The company plans to expand its atta portfolio, strengthen its owned digital channels, scale offline distribution, and continue investing in product innovation. For the fiscal year ended March 2025, Anveshan reported a 64.6% increase in operating revenue to Rs 77.08 crore from Rs 46.84 crore in FY24. Its losses widened to Rs 11.88 crore in FY25 from Rs 5.74 crore in the previous fiscal year....
Follow Startup Story
