Wiggles enters the home care market with the launch of Wiggles Kids and Pets Safe Floor Cleaner
- ByStartupStory | July 19, 2022
Wiggles, the nation’s first holistic pet care company, uses a problem-solving strategy supported by potent R&D to continue to lead innovation and growth across industries. Wiggles has entered the market for home care products with the release of their veterinarian-recommended, plant-based Wiggles Kids and Pets Safe Floor Cleaner.
With the introduction of its first home care solution, Wiggles reaffirms its dedication to creating a 360-degree ecosystem that transparently and reliably cares for pets’ physical, emotional, and social well-being. The Wiggles Kids and Pets Safe Floor Cleaner combines cutting-edge science with traditional Indian cleaning techniques.
Anushka Iyer, founder and CEO of Wiggles stated, “At Wiggles, we are continually innovating to deliver safe and effective solutions that answer the expanding demands and concerns of pet parents across India. The market in India is in the midst of a really exciting era with many need-gaps as pet adoption increases, it is young and evolving with plenty of opportunity for a brand like ours that is deeply founded in science-backed innovation and deep consumer insights.”
She further said, “Basic difficulties still exist, despite the growing knowledge of pet rearing. The fact that harsh chemicals in the form of detergents, cleansers, air fresheners, etc. that are typical household goods are the cause of many pet parents’ skin-related problems was also something we discovered.”
About Wiggles:
With a large selection of goods and services chosen by veterinarians for pets, Wiggles is India’s multi-award-winning D2C preventive pet care brand. The business was started in 2018 by pet parents Anushka Iyer, Rajh Iyer, and Venkat Mahadevan. It provides services including vet on-call, grooming, training, boarding, online veterinary & behavioural consultations, and personalised meals for animals.
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