Seattle’s Pure Watercraft unveils electric pontoon boat as GM collaboration accelerates quickly
Seattle-based Pure Watercraft is quickly responding to a new partnership with General Motors, introducing an all-electric pontoon boat as the first product in this collaboration. The boat was unveiled at the Consumer Electronics Show in Las Vegas this week, and Pure Watercraft is currently accepting pre-orders on its website. Founded 11 years ago, Pure Watercraft is working on the electric drive of motorboats with the goal of revolutionizing the industry with electric outboard motors. GM acquired a 25% stake in the startup in November, spending $ 150 million on automakers and bringing Pure to a value of $ 600 million.
“We announced a strategic investment from GM 44 days ago and got a prototype yesterday on the waters of Lake Las Vegas in time for today’s announcement at # CES2022,” said Pure founder and CEO. Andy Rebele wrote in a LinkedIn contribution. “That’s the power of the platform.”
A 24-foot 7-inch pontoon boat with a top speed of 37km / h can accommodate up to 10 people and is equipped with one or two pure outboard motors and a GM battery. .. At maximum 66kWh. Prices are expected to start at $ 45,000 for single outboard motors and $ 60,000 for twin outboard motors.
“With a constant focus on efficiency, we are able to achieve a more efficient hull shape (including foil support) and offer a superior boating experience at a price comparable to traditional pontoon boats.” Rebele said. According to
Pure Watercraft, pontoon boats occupy about 20% of the US recreation craft market and are growing by more than 20% each year. The company targets these boaters with graphics on its website showing usage at popular destinations in Minnesota, Missouri, and Nevada / Arizona.
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