AARP Innovation Labs takes a holistic approach to age-tech at CES
- BySaksham Daga | January 6, 2022
When young (or young) people think of Agetech, they may mainly think of clinical solutions, such as telemedicine platforms. However, getting older is more than just a physical element. For example, quarantine is a serious problem for older people, especially during a pandemic. Elderly people also have to manage their daily lives and finances, as well as plan their property and wills. The
AARP Innovation Labs, an incubator program, highlights many aspects of aging with a virtual presentation at CES with a list of startups divided into five groups: community, clinic, wellness, financial services, and housing.
The program included fintech startups because of the pandemic`s economic impact, focusing on three companies that “are helping aging populations better manage finances and budgets, and effectively plan for the future.” Originally created to teach kids and teenagers financial literacy, Goalsetter is expanding its reach to more people with savings and investment management tools. Genivity creates customized financial projections based on users` health and lifestyle habits, medical conditions and retirement goals, showing them how many years they might need to work before retiring and and what point they may need extended care. Trust & Will, meanwhile, makes it easy for families to create guardianship plans, wills and trusts.
Isolation was a serious problem for older adults even before COVID19 and the pandemic has made loneliness worse. AARP Innovation addresses that problem with its selection of “community” startups. While many already rely on other video chat apps, Kinoo wants to tailor the experience to families with older relatives living outside of them. An IoT toy for kids that can be used to play games and run projects with grandparents and other family members via the Kinoo app. With the
desktop console gaming system, Gameboard, families can not only chat, but also have fun together. There are hundreds of games, including role-playing games. Beeyonder, a marketplace for live virtual tours by experts from around the world, helps reduce boredom at home during an ongoing pandemic.
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