Mohit Dhar takes on as the Chief Brand Officer at Royal Enfield
- ByStartupStory | November 9, 2021
The motorcycle maker, Royal Enfield announced that it has signed Mohit Dhar Jayal as its Chief Brand Officer (CBO). Jayal would be leading the creative and strategic thinking segment for brand and marketing functions of the team.
The main tasks entrusted upon him include curating and cementing brand image and further striking meaningful partnerships to promote the company.
Commenting about the new member on-board, the Managing Director of Royal Enfield, Siddhartha Lal said, “In his previous assignment as our external partner, Mohit has been instrumental in scripting the distinctly unique brand identity that has been central to Royal Enfield’s success over the years. He understands the brand very closely and is keenly aware of the unique aspects that are the essence of Royal Enfield. I am confident that under Mohit’s leadership, we will scale newer heights as we shift gears to ride forward on our global growth journey and build deeper inroads into markets and communities across the world.”
Mohit Dhar has been associated with various campaigns of leading brands over the past decade. Some of his notable campaigns include IndiGo’s branding and passenger experience; global campaigns for Incredible India; a series of recruitment campaigns for the Indian Air Force; and most recently, the global ‘Make in India’ campaign.
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