Wobb raises Rs. 2.1 Cr in pre-seed round
Wobb recently announced that it raised Rs. 2.1 crore in its pre-seed round from Titan Capital, Kunal Bahl and Rohit Bansal (Snapdeal) and PointOne Capital. The round also saw participation from Alok Kohli (PepsiCo), and Sanjeev Bhargava, among others.
The Gurugram-based startup plans on using the capital raised to improve its product offerings and building a strong leadership team.
Wobb CEO and founder Ishan Jindal said, “With the latest round of funding raised, we aim to accelerate our product roadmap journey with even better experience for our influencers and marketers. We are organically growing 100 percent month-on-month and seeing high retention and repeatability among our customers. We are also witnessing increasing marketing spend over time, which is translating into higher incomes for our influencers as well. We are glad to be backed by industry leaders who understand our area of work.”
Founded in 2020 by Ishan Jindal, the startup aims to simplify influencer hiring and improve measurability through data tracking sales, traffic, and impressions from the influencer campaigns.
Commenting on the investment, Mihir Jha, founding partner of PointOne Capital said, “Discovering the right influencers is a pain, there is no transparency nor pricing standardisation, payments is another challenge, and finally tracking ROI is simply non-existent. It’s time launching and tracking influencer campaigns became a productised experience, at par with launching a Google ad or a FB campaign. Wobb is driving this fundamental shift from the status quo through its focus on simplicity, transparency, measurability and automation. We are proud to be partnering with them.”
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