Nykaa acquires skincare brand Dot & Key
Beauty and fashion e-commerce platform Nykaa recently acquired D2C skincare brand Dot & Key Wellness. The latter is the first D2C beauty brand to join Nykaa’s repertoire of owned-brands.
Kolkata-based Dot & Key was founded by Suyash Saraf and Anisha Saraf to provide its customers with new-age skincare solutions with its line of serums, toners, face masks, and cleansers.
“We are excited to bring Dot & Key into the Nykaa family in time to serve the demand in high quality skincare by Indian consumers. Dot & Key’s product range presents an exciting opportunity for Nykaa as it allows us to extend the brand’s reach to a larger landscape of consumers and enter the nutraceutical space as well. Dot & Key is a consumer centric brand with a growing base of consumers and a range of skincare solutions.” said Nykaa founder and CEO Falguni Nayar.
Commenting on the acquisition, Dot & Key co-founder Suyash Saraf said, “We created a niche brand with Dot & Key, focused on making products based on consumer needs. Our passion to differentiate ourselves has inspired us to take an unconventional angle to skincare. Nykaa’s position in the beauty landscape in India and its resources will allow Dot & Key to grow further as a brand and scale to the next level.”
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