Ola Foods plans to launch a burger brand
- ByManjeet Singh | October 22, 2021
Ola Foods plans to launch a brand that focuses on burgers through its cloud kitchen platform. A source familiar with the development says that the company is currently testing several burgers that will be launched under this new brand.
In 2019, Ola launched its food business with its flagship brand Khichdi Experiment, and since then, it has expanded its portfolio to include seven cloud kitchens. Among them are The Biryani Experiment, The Paratha Experiment, The Daily Diner, Bowl Some, That Pizza Place, Nashta Express, and Gulpp. The brands operate 40 cloud kitchens across six major cities.
Pranay Jivrajka was named CEO of Ola Foods in 2017 after Ola acquired Foodpanda India from Delivery Hero Group. After working at the company for two years, Jivrajka decided to launch his own company in February 2021. Gaurav Porwal, former Ola SVP and Chief Operating Officer, took over the company’s food business at that time. He too left the company earlier this month.
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