Zerodha Invests $5 Mn In Indian Market Intelligence Firm Tijori
- ByStartupStory | November 30, 2025
Funding Powers AI Research Tools And Enterprise Pivot For 15K+ Subscribers
Bengaluru-based brokerage Zerodha has invested $5 million (₹44.7 Cr) in Tijori Finance, a stock analytics platform already powering research tools on Zerodha’s flagship Kite app. The fresh capital deepens their partnership, enabling Tijori to scale AI-driven products like Concall Monitor and Tijori Alerts while shifting 70% of its roadmap toward enterprise clients such as mutual funds, insurers, and asset managers.
From Retail Insights To Institutional Intelligence
Founded in 2016 by Siddharth Hegde, Tejas Goenka, and Varun Marda, Tijori serves 15,000 paid subscribers with structured and unstructured data from regulatory filings, investor presentations, supply chains, and raw material trends. Retail users access stock visualisations and WhatsApp alerts on filings for ₹500 monthly, while enterprise plans reach ₹5,000 with advanced AI summaries of earnings calls delivered in minutes versus 24-48 hours.
The investment fuels server expansion, team growth, and new tools trained on 15 years of 45 filing types using models like Gemini. Tijori Stack will launch 8-10 products in six months, prioritising high-cost AI for institutions where retail cannot sustain pricing.
Strategic Synergy In India’s Public Markets Boom
Zerodha’s move via Rainmatter aligns with its ecosystem investments, supplying 90% of Tijori’s customers through Kite integrations for fundamentals, mutual funds, and ETFs. As India’s retail investors multiply, Tijori positions as a data layer compressing research timelines amid 4,000 daily exchange filings.
Hegde emphasised clean data feeding LLMs to avoid conflicts, targeting analysts tracking mid/small-caps where news lags. This infusion accelerates Tijori’s enterprise leap, blending Zerodha’s scale with AI intelligence for public markets evolution.
Follow Startup Story
Related Posts
