Zepto Promotes Devendra Meel to Chief Business Officer
- ByStartupStory | July 12, 2024
Zepto, the pioneering e-commerce platform, has appointed Devendra Meel as its Chief Business Officer, effective July 2024. In this pivotal role, Meel will lead category management and cultivate brand partnerships, ensuring optimal assortment, pricing, availability, and growth across all core categories on the platform.
Aadit Palicha, co-founder and CEO of Zepto, expressed confidence in Meel’s capabilities, stating, “Devendra has had an incredible run at Zepto. After joining us a year ago, he played a key role in scaling our advertising business to hundreds of crores in revenue and, more importantly, built out Zepto Pass end-to-end. Devendra has executed like an entrepreneur and treated Pass like his baby, working tirelessly 6-7 days a week with the Pass team to make the economics sustainable, and brought the whole company together to get Pass launched in record time.”
Reflecting on his new role, Meel shared, “Having a front-row seat in a company poised to redefine Internet India is the opportunity of a lifetime. I am deeply committed to this mission and will bring all my energy and dedication to it. Zepto’s meritocratic, fast-moving environment offers high-stakes challenges and the potential for 10X career growth.”
“For those excited by such prospects, our business team is actively hiring across various roles,” Meel added.
Meel, an alumnus of IIM Bangalore, brings a wealth of experience from his previous roles leading special initiatives at Zomato and Jio. His elevation to Chief Business Officer underscores Zepto’s commitment to nurturing internal talent and driving continuous innovation.
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