YatriKart Secures Strategic Investment from MMG Group at a Valuation of ₹100 Crore
- ByStartupStory | April 2, 2025
YatriKart, India’s fastest-growing ‘Retail-on-the-Go’ convenience ecosystem, has announced a strategic investment from MMG Group, the Indian partner of global giants McDonald’s and Coca-Cola. This investment, which sees MMG Group acquiring a stake in YatriKart at a valuation of ₹100 crore, marks a significant milestone in the startup’s journey to revolutionize transit retail in India.
YatriKart’s existing investors include Artha Venture Fund, Fox Software Ventures, She Capital, and Shuru Up, all of whom have supported the company’s rapid expansion in the transit retail segment.
This partnership strengthens YatriKart’s position in India’s growing transit retail market. With MMG Group’s backing, YatriKart is preparing for a $10 million venture capital funding round to further accelerate its growth.
Expansion and Technological Advancements
The latest funding will be used to scale YatriKart’s franchise network using the FOCO (Franchise-Owned, Company-Operated) and FOFO (Franchise-Owned, Franchise-Operated) models, enhance its technological infrastructure, and optimize supply chains through its ‘Quick Commerce for Transit’ app. The company aims to establish over 5,000 smart kiosks and stores across metro hubs, railway stations, highways, and airports, thereby enhancing its technology-driven retail ecosystem.
Founded in Indore by Gaurav Rana and Shivangee Sharma, YatriKart is a tech-enabled transit retail chain designed to empower hawkers and small retailers at transit stations. The startup provides a growth platform for small businesses by enabling merchants to scale through channel partnerships, ultimately driving higher profit margins and increased market reach.
Leadership Insights
Commenting on the investment, Gaurav Rana, Founder & CEO of YatriKart, said:
“MMG’s success in building global brands in India adds tremendous value to our journey of empowering last-mile retailers and transforming transit retail in Bharat. This partnership allows us to scale rapidly and strengthen our technology-driven convenience ecosystem.”
He further highlighted the synergy between MMG’s investment and YatriKart’s long-term vision:
“The MMG investment aligns perfectly with YatriKart’s vision of building a ‘Complete Out-of-Home Convenience Ecosystem’ by expanding beyond retail into tech-enabled services at highways, hospitals, colleges, petrol pumps, and transit hubs.”
Anant Agarwal, McDonald’s India and MM Agrawal Group (MMG) promoter, expressed confidence in YatriKart’s ability to disrupt the transit retail market:
“YatriKart is India’s equivalent of Blinkit for transit services. It operates with an asset-light franchise model and leverages advanced technology to penetrate the $21.7 billion transit retail market. We see a tremendous opportunity in this sector, and YatriKart is well-positioned to disrupt this highly fragmented market and capture a significant share.”
Revolutionizing the Transit Retail Experience
Through its consumer app, YatriKart is making travel more convenient by enabling customers across Bharat to seamlessly place orders and pick them up at designated transit locations. The startup caters to the needs of travelers, ensuring access to essential products and services while on the go.
YatriKart’s smart kiosks and stores are designed to provide an innovative retail experience, offering not just products but also essential services such as parcel drop-off, bag deposits, micro-ATMs, and other utilities. By addressing impulsive retail needs, YatriKart is creating a seamless ecosystem for consumers anytime and anywhere.
About YatriKart
YatriKart is India’s leading ‘Convenience on the Go’ chain, dedicated to empowering last-mile retailers by creating a robust network of small, tech-enabled retail kiosks and stores at high-traffic transit points. The company is redefining the way Bharat shops while in transit, providing seamless access to essential goods and services.
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