Virat Kohli, a cricketer, invests in D2C Brand Rage Coffee
- ByStartupStory | March 24, 2022
Rage Coffee, a Delhi-based food and beverage company, has received funding from Indian batsman Virat Kohli. Kohli has also joined the startup as a brand ambassador. The food-and-beverage D2C firm will use the funding to grow its online and offline presence across India. It will use the funds to expand marketing and distribution, increase production, introduce innovative new goods, and hire senior management.
The city-based firm, on the other hand, did not reveal the amount of Kohli’s investment. The company wants to extend its online and offline reach across the country with the new funds, which will be used for marketing and distribution.
Rage Coffee will also use the capital to increase production, develop innovative new products, and hire top management expertise, according to the business. Rage Coffee had previously raised USD 5 million in growth capital in a Series A funding transaction sponsored by Sixth Sense Ventures in August 2021.
Virat Kohli has invested in a number of businesses in several industries, including health, insurance, and tour & travel. Virat Kholi invested in Blue Tribe, a plant-based meat business, on February 8, 2021. Virat Kohli invested in the fitness firm Hyperice on September 18, 2021. Kohli is also said to have contributed to a new fundraising round for the Indian finance startup Digit, according to sources.
Sport Convo, Universal Sportsbiz, Galactus Funware Technology Pvt Ltd, Digit, Chisel Fitness, Hyperice, and Blue Tribe are among the companies in which Virat Kohli has invested. Sport Convo is a social media firm established in London that was created to bridge the gap between sports players and their fans. Kamlesh Goyal established Digit, a Pune-based insurance firm.
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