Fitness Press Release

US fitness tech firm Peloton cuts 11% in $100m cost-cut push

• ByStartupStory     |    February 1, 2026

Peloton Interactive Inc. has laid off 11% of its staff, primarily affecting engineering teams focused on technology and enterprise solutions, according to sources.

The layoffs are part of a plan to reduce costs by US$100 million through operational adjustments, including team restructuring and location changes.

Peloton, based in New York, has struggled with declining sales since the end of pandemic lockdowns, despite launching new AI-enabled equipment last year.

In recent months, Peloton issued a recall for nearly 878,000 units of its Bike+ model in the US and Canada due to safety issues.

🔗 Source: Bloomberg

Follow Startup Story