TravClan Reveals Transformative Trends and Preferences Among Indian Travelers in Comprehensive Report

• ByStartupStory     |    July 25, 2023

TravClan, a leading global B2B Travel Tech Platform, has released a comprehensive report shedding light on the evolving trends and preferences of Indian travelers. The report challenges the conventional notion of India being a price-sensitive market, as it reveals a significant shift in the mindset of Indian travelers, who now prioritize enriching experiences over mere cost considerations. The study, based on an analysis of over 200,000 travel bookings during the first half of 2023, highlights the changing landscape of domestic and international travel in India.

One of the key insights from the report is the growing inclination of Indian travelers towards quality experiences and comfort, alongside affordability. Notably, the report indicates that 50% of hotel bookings were made for branded chains, while flight bookings soared despite a 30% increase in flight prices. This change in preference signifies the emergence of a new generation of Indian travelers who seek personalized and premium travel experiences.

“The report showcases a remarkable transformation in the mindset of Indian travelers,” said Mr. Arun Bagaria, Co-founder & CEO of TravClan. “Travelers are no longer bound solely by price considerations; they are now prioritizing comfort and quality experiences. At TravClan, we recognize this paradigm shift and strive to empower travel agents to offer seamless travel experiences that create lasting memories for our valued customers.”

The report also delves into the rising trend of spontaneous trips among international travelers. Interestingly, 60% of international travelers are booking their flights well in advance, indicating a shift towards planned itineraries. On the other hand, only 15% of domestic travelers are adopting a similar approach, showcasing the growing popularity of impromptu domestic getaways.

Furthermore, the report highlights the growing demand for offbeat destinations, as more than 50% of travelers are now seeking and inquiring about lesser-known locations. With a focus on experiential travel, travelers are drawing inspiration from social media, recommendations, and brand promotions, contributing to the rise in popularity of unique and personalized travel experiences.

“We are witnessing an optimistic future for the Indian travel industry,” added Mr. Chirag Agrawal, Co-founder of TravClan. “Government initiatives like UDAN and Dekho Apna Desh have played a significant role in boosting domestic tourism. Additionally, improved air connectivity and regional travel trends are offering vast opportunities for travel agents and the industry as a whole.”

The report further explores the impact of digital transformation on the travel industry. With over 30% of travel agents on TravClan’s platform now equipped with their own fully-functional websites, travelers are benefiting from customer testimonials, video tours, daily news, and blogs. In response to this shift, travel agents are dedicating considerable time to learning and upskilling to provide expert advice and recommendations to their clients.

TravClan’s report offers valuable insights into the changing travel landscape in India, highlighting the growing focus on experiential travel, comfort, and quality services. The findings serve as a guiding force for travel agents and the industry, as they navigate the evolving preferences of Indian travelers.

About TravClan:

TravClan is a global B2B Travel Tech Platform dedicated to transforming the way travel agents sell and deliver exceptional travel experiences worldwide. With cutting-edge technology and seamless customer experiences at its core, TravClan empowers over 15,000 travel agents to sell travel online while offering comprehensive on-ground travel services with a local presence in more than 18 destinations worldwide.

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