Supertails In Talks For $20 Mn Funding Led By Singapore’s Venturi Partners
- ByStartupStory | November 27, 2025
Pet Care Unicorn Eyes Major Expansion As India’s Furry Economy Booms With Surging Demand
Pet care startup Supertails is reportedly in advanced discussions to raise $15-20 Mn in a funding round led by Singapore-based VC firm Venturi Partners, marking a significant boost for India’s rapidly growing pet industry. The round values the company at a premium, building on its previous unicorn status achieved after a $15 Mn Series B extension in 2023 that pushed its valuation past $1 Bn. If finalized, the capital will fuel aggressive expansion into new categories, deeper market penetration, and tech-driven innovations tailored to India’s pet parents.
From Online Vet To Full-Stack Pet Powerhouse
Founded in 2021 by Varun Singla, Supertails started as an online veterinary consultation platform but quickly evolved into a comprehensive omnichannel pet care ecosystem. Today, it offers everything from tele-vet services and diagnostics to premium pet food, grooming products, accessories, and even at-home care through its Supertails+ subscription model. The company operates over 100 experience centers across 20+ cities, blending physical retail with a robust D2C app that boasts millions of monthly active users and repeat purchase rates above 60%.
Supertails’ growth has been explosive, with revenue reportedly crossing $50 Mn ARR in the last fiscal year, driven by a 5x surge in pet ownership post-pandemic and rising disposable incomes among urban millennials. Its proprietary tech stack, including AI-powered pet health monitoring and personalized nutrition plans, sets it apart from pureplay e-commerce rivals, positioning it as a “pet super app” for India’s 30 Mn+ companion animals.
Fueling The Next Phase Of Growth
The anticipated funds will primarily target scaling Supertails’ offline footprint to 500+ stores by 2027, alongside launching category expansions into pet insurance, advanced diagnostics, and premium boarding services. A chunk will go towards R&D for AI-driven wearables and genetic testing kits, aiming to capture the burgeoning preventive pet health market projected to hit $1 Bn in India by 2028. International forays into Southeast Asia are also on the cards, leveraging Venturi’s regional expertise to replicate the Indian playbook.
Venturi Partners, known for bets on consumer tech like Lenskart and Purplle, sees Supertails as a bet on the “humanization of pets” trend, where millennial pet parents spend 2-3x more on healthcare and lifestyle products than basic food. This round comes amid a pet care funding renaissance, with Indian startups mopping up nearly $124 Mn across 64 deals since 2022, fueled by a market expected to swell from $3.5 Bn today to $10 Bn by 2030.
Riding India’s Pet Boom Wave
Supertails enters this round with strong unit economics, boasting gross margins above 45% and a path to EBITDA positivity within 18 months. Competitors like Heads Up For Tails and PetPooja trail in scale, but Supertails’ integrated model – combining vet expertise with retail and subscriptions – gives it a moat in customer lifetime value, averaging $500 per user annually. Pet ownership has jumped 25% in Tier-1 cities, with cats overtaking dogs in urban adoption rates, creating tailwinds for specialized services.
The pet care sector’s investor appetite reflects broader shifts: post-pandemic, Indians treat pets as family, splurging on organic foods, luxury grooming, and wellness tech amid a $800 Mn premium segment ripe for disruption. Supertails’ clincher? A clinician-led approach ensuring 95%+ customer retention, validated by partnerships with 5,000+ vets nationwide.
Strategic Investor Synergy And Market Outlook
Venturi’s potential lead investment aligns with its thesis on high-frequency consumer platforms in emerging markets, bringing not just capital but Southeast Asian expansion know-how from portfolio successes like Asia’s largest pet retailer. Existing backers like DSG Consumer Partners and Fireside Ventures are likely to participate, underscoring confidence in Supertails’ 10x revenue growth since inception.
As India’s pet economy accelerates – projected CAGR of 28% through 2030 – Supertails stands poised to dominate, blending tech, retail, and services into a one-stop solution for a generation redefining pet parenthood. This rumored round signals more firepower ahead, potentially catapulting it towards a $2 Bn valuation in the next 24 months.
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