Funding Alert
SuperBottoms bags $2 million in its Series A funding round from Saama Capital and DSG Consumer Partners
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ByStartupStory | April 5, 2021
SuperBottoms, an eco-friendly baby products manufacturer brand has raised $2 million in its Series A funding from Saama Capital, and DSG Consumer Partners. The company was founded in 2016 by Pallavi Utagi with a plan to sell reusable cloth diapers for babies. The company claims to have sold over 30,000 diapers on a monthly basis via its own website and other e-commerce platforms.
The company has also raised $1.6 crore funds earlier from Titan Capital, the investment vehicle comprising Kunal Bahl and Rohit Bahl, the Snapdeal founders, and also Venture Catalysts in November 2018. Although DSG Consumer partners had invested in the startup last year in January.
Ash Lilani, the managing partner at Saama Capital said that Saama Capital believes in unmet demands in the baby care sector and that there is an evident shift towards better-for-you, high-quality goods across the verticals. Also, the user approach and robust brand recall of SuperBottoms excites our entire firm. She also mentioned that they are delighted to partner up with Pallavi in the journey to be the brand of choice for baby products.
SuperBottoms will use the funds accumulated to invest in awareness initiatives related to cloth diapers to a larger audience base. Deepak Shahdadpuri, the managing director at DSG Consumer Partners also said that the use of cloth diapers in the country is anticipated to reach to global levels due to the preference of Indians for cloth nappies. The startup is on the positive side of the undeserved baby care segment in India.
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