Startups

MicroBin: Redefining Automotive Electronics

• ByStartupStory     |    May 22, 2025

MicroBin was born from firsthand frustration with the fragmented and outdated landscape of automotive electronics—especially in digital cockpit systems like instrument clusters and infotainment units. After years of developing embedded products across automotive and industrial domains, our founders experienced the deep inefficiencies of building in-vehicle systems: developers were forced to cobble together disparate SoMs, legacy display controllers, fragmented firmware, and complex vendor-specific tools—often with long integration cycles and poor software portability. MicroBin is our answer to this challenge—a unified platform for modern automotive electronics. We deliver production-grade compute modules designed specifically for digital cockpit applications, complete with high-resolution display support, real-time graphics, robust I/O interfaces, and deterministic performance. Our platform enables OEMs and Tier-1s to accelerate the development of automotive HMIs, infotainment systems, and secondary displays—reducing time-to-market while maintaining automotive-grade reliability and design freedom. We’re building not just another board—but the infrastructure layer for next-generation cockpit electronics in vehicles.

The Founders’ Journey: Deep Roots in Engineering and Innovation

Kiyasul Arif’s journey began with a degree in Electronics and Communication Engineering from SSN College of Engineering. His early career at Tata Elxsi laid the foundation for his automotive experience, which he built upon with a Master’s in Electrical Engineering from the University of Colorado Boulder. There, he worked on advanced space technology projects before joining Silicon Labs in Austin, Texas, where he developed low-level drivers for RF modules. His return to India marked a turning point—as CTO at LCS, he led cross-functional teams and steered multiple successful product launches. These experiences sparked the realization that would become MicroBin: a need for a better, more transparent, and scalable electronics development ecosystem.

Vignesh Devalla, MicroBin’s co-founder, brought a blend of academic excellence and industrial grit to the venture. Starting his career at Wheels India as a Methods Engineer, he quickly made strides in manufacturing optimization and lean methodologies. His role as Business Head at LCS Controls deepened his expertise in industrial automation and operational efficiency. With a Bachelor’s in Mechanical Engineering from SRM University, a Master’s in Manufacturing Management, and a PhD in progress from BITS Pilani, Vignesh has consistently championed innovation, collaboration, and strategic execution.

The Spark Behind MicroBin

The idea for MicroBin was born from firsthand industry pain points—disjointed supply chains, inconsistent development processes, and unreliable prototyping tools, especially in the automotive electronics domain. Recognizing these challenges, the founders envisioned a vertically integrated platform that could deliver production-grade compute hardware while bringing structure and clarity to the product development journey. Thus, PlatformQ was born—a proprietary development ecosystem that offers visibility, accountability, and standardization at every stage.

From Concept to Market

The demand for such a platform became even clearer during the COVID-19 pandemic. As global supply chains faltered, the value of a transparent and resilient development framework became undeniable. MicroBin was officially launched in late 2022, beginning with a strategic pilot with an OEM partner to develop a 10.1” instrument cluster prototype. This project validated their approach and sparked momentum across the automotive and industrial sectors.

Today, MicroBin provides a suite of high-quality automotive electronics including instrument clusters, infotainment systems, secondary displays, and full digital cockpits. On the embedded systems side, they offer SoMs and SBCs tailored for rapid and reliable development. But what truly sets MicroBin apart is PlatformQ—a full-stack digital layer that overlays every hardware engagement with transparency and process intelligence.

A Team Engineered for Excellence

MicroBin’s success is powered by a multidisciplinary team of engineers, designers, and operations experts with deep roots in automotive and embedded electronics. Guided by their founders’ experience and supported by a strategic advisory panel, the team thrives in a culture of intellectual autonomy, trust, and high performance. The company promotes flexible schedules, peer accountability, and ownership-led work—creating an environment where innovation can flourish.

Customer Impact and Competitive Edge

MicroBin’s clients consistently praise the transparency and control PlatformQ provides. In a landscape dominated by legacy players like Visteon and Pricol, MicroBin’s full-stack, platform-first approach offers a transformative alternative. Against embedded compute providers like Toradex, Variscite, and Raspberry Pi, MicroBin distinguishes itself with production-grade reliability and an integrated development experience.

Looking Ahead: Growth, Innovation, and Market Expansion

MicroBin is now scaling across two key vectors: deepening OEM partnerships in the automotive industry and launching public-facing embedded development kits for startups, SMBs, and tech enthusiasts. The company is also enhancing DosAI with advanced analytics and AI features to further reduce development cycles.

Currently in discussions with seed-stage investors, MicroBin is targeting capital that brings not just funding, but strategic insights into scaling hardware startups. These funds will fuel manufacturing expansion, talent acquisition, and the launch of new public-facing products currently in stealth mode.

A Message to Aspiring Entrepreneurs

MicroBin’s message to budding founders is clear: “Build with conviction, but design for scale. Focus on solving real pain points, and never underestimate the power of transparency and trust in product development.”

MicroBin isn’t just creating automotive electronics, it’s building a smarter, more structured future for embedded system development. And with DosAI at the core, the road ahead looks nothing short of revolutionary.

Follow Startup Story